Every so often, too often, headlines break as the world is in shock and horror because someone allowed a racially insensitive ad to go into publication. It got through at the very least hundreds of people without being successfully flagged or called out for racial insensitivity.
We’ve heard it once, we’ve heard it a thousand times. The company is really sorry and they mean no harm. The solution to there not being enough representation in the first place to stop these shenanigans is for black people to create and sell their own products. We need to be our own voice and stop being surprised when different voices misrepresent us.
With that being said, we turned this upset into an opportunity. We want to teach our kids to see the world differently and one way we do that is by giving them some control over the narrative of their lives. So we created a shirt for our brand. This sentiment is true for my babies and it is something we are all proud of.
We used teespring.com to design our shirts. I like teespring.com because it is really easy to use. I even told the kids I would post their ideas or artwork for sale so they can share it with our huge family. The campaigns are short but this is a great way to introduce your children to e-commerce and to encourage them to create media rather than follow it.
Check out our shirts they will be available until Monday 1/15/18. If we get enough feedback we will continue to make them available for purchase. I hope you like them and if you make one of your own drop the link below so we can support. Let’s not count on others to represent us, let’s represent ourselves.